| AMEC |
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The latest initiative is the establishment of the AMEC US Agency Research Leaders Group as our first International Chapter and which has the objective of engaging leading research professionals in new industry thinking. |
| AMEC |
|
The latest initiative is the establishment of the AMEC US Agency Research Leaders Group as our first International Chapter and which has the objective of engaging leading research professionals in new industry thinking. |
The International Association for Measurement and Evaluation of Communication (AMEC) is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. Since its formation in London in 1996 with just 7 members, it has grown into a trade body whose purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals.